First color advertisement

1989 | On The Market - precursor to the Gear Lab, Guy’s first illustration, moved to Riverton, Bertie becomes a full time employee and Mike picks up a sales rep job for Mike Weick.

There’s a turkey in the trophy heads section. The wingmen egg is laid!

“Hunting Leads” appears in the magazine, another building block of the MRS. Article on using Llamas in the backcountry. Consider The Llama… Application deadline table (MRS)

Mike Eastman’s Outdoorsmen: A title change and dynamic cover redo and the first bind in subscription card

The Outdoorsmen’s Newsletter: A Hunting Guide for Western Big Game - A precursor to Eastmans’ fabled MRS, a one page advertisement offering No Hearsay, No Bull, No Dudes, No Gimmicks, No Small Heads, No Big $$. . . just thoroughly researched, legitimate...

Special Mule Deer Issue… the first one, mule deer logo on cover, note to reader regarding getting ahold of Mike for hunt information being virtually impossible! Hot Off The Press old school blog/state update, first Gift Sub Ad