Thirty years and counting, by God. Even though I have only been here at Eastmans’ full time for just shy of the past 20 years, I can still remember the days of this publication’s infancy. A very modest 16 page newsletter focused on western big game hunting, a first of its kind. It would steadily grow into the largest force in western hunting media. Soon a television show and a bowhunting version would spin out of the nucleus of this publication my parents had so passionately grown to maturity like a fourth child.